| Peter
Weedfald is an industry veteran with more than twenty-five
years of experience in sales, marketing, technology
and operations. As Samsung’s Senior Vice President,
Strategic Marketing and New Media, he oversees,
strategic, partnership marketing and communications
direction, including marketing, advertising and
public relations, CRM, corporate research, internet
infrastructure and programming, B2C and B2B commerce,
partnership development, corporate philanthropy
and trade show management for all SEA operations
in North America, as well as Samsung’s North
American e-Commerce, new media initiatives.
Before joining Samsung, Mr. Weedfald served as
EVP and Chief Operating Officer of Bigfoot Interactive,
a leader in permission-based email marketing,
creative and consulting services. Previously,
he was EVP of Global Marketing & General Manager
of Appliances at ViewSonic Corporation, where
he spearheaded the world branding, product management,
communications and strategic partnership efforts.
As Publisher and Senior Vice President at IDG’s
flagship technology publication, ComputerWorld,
Mr. Weedfald helped re-energize and refocus both
their newspaper and online publishing business.
He also served Ziff-Davis, for 9 years in various
executive Publisher position’s over such
magazines and web sites as Computer Shopper, Windows
Sources, PC Magazine, MacUser, PC Week and others.
Before going into publishing, Mr. Weedfald held
executive VP level sales positions for nearly
ten years with Lanier Business Systems Worldwide,
a leading word processing, PC Technology and digital
voice processing company.
Mr. Weedfald graduated with a Bachelor of Science
degree in Economics from Fairleigh Dickinson University
in 1976. |
