News coverage is a two-sided coin. Handle an interview the right way, and you've got free publicity more potent than the slickest advertising campaign. But do it wrong, and you'll never get a second chance.
Do you know:
- Why it's important to have a good media strategy, even if you rarely deal with the media?
- When it's appropriate to turn down a press interview?
- The simple "tricks of the trade" reporters use during interviews?
- How to promote your company, agency, or cause no matter what questions the reporter is asking?
HWH Media training will guarantee that you:
- Deliver key messages directly and effectively, without jargon.
- Develop and deliver powerful sound bites.
- Think like reporters, hosts, and producers, and provide information in the most "media-friendly" way.
- Identify potential problem areas and devise effective tactics for turning difficult questions into opportunities.
- "Redirect" questions to maintain control of the interview and reinforce the message points.
- Use verbal and nonverbal language to emphasize key points.
- Eliminate distracting vocal patterns and physical gestures.
- Avoid over-answering and defeating your goals.
- Analyze and respond to vague, uninformed, or loaded questions.
- Gracefully handle difficult or combative interviewers.
- Work on closure techniques that reinforce the message points, provide a call to action, and leave a lasting impression.
The goal of each session is to help your spokespeople project confidence, sincerity, and credibility during interviews so that they can best represent your company and maximize the chances of positive media coverage.
But HWH Media Training is not just for press interviews! HWH has helped Fortune 500 corporations and fast growing startups how to introduce concepts, products and services via a variety of arenas:
- Road shows
- Satellite tours
- Press conferences
- Analyst meetings
- Speaking engagements
- Trade shows and other events We have helped corporate spokespeople:
We have also helped corporate spokespeople:
- Provide compelling product and service announcements
- Discuss financial news — good and bad — with the media
- Explain organizational and key management changes
- Announce strategic partnerships
- Deliver persuasive presentations to stakeholders
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