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Samsung
Consumer Electronics Division |
| Overview of
2005 PR Achievements |
| |
 Full Case Study |
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HWH Drives Strategic PR for Controversial
Auto Maverick Malcolm Bricklin and His Company,
Visionary Vechicles |
| Objective:
Establish and promote the concept of Chinese cars
coming to the United States |
| Results:
The PR coverage generated more than $100
Million in ad equivalency via more than
100 TV/Radio segments and 100's of print articles. |
| Full
Case Study |
 Online
Summary |
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NTD's Instant Risk Assessment Test (IRA) For
Prenatal screening |
| Objective: To Generate Major TV Coverage For Down Syndrome Detection |
Results: NTD’s Instant Risk Assessment test was featured in high-profile news segments on 33 TV stations across the country, including New York, Houston, Dallas, Philadelphia, Indianapolis, Detroit, Louisville, and Hartford/New Haven.
The PR coverage reached more than 10 million consumers across the country and generated more than $750,000 in ad equivalency |
| Full
Case Study |
Online
Summary |
| |
 |
OLIGHT Branding Program and Announcement
Campaign |
| Objective:
Position DuPont Displays as a cut-above leader
in the emerging OLED marketplace |
| Results:
OLIGHT Brand Name and Comprehensive Branding Program |
| Full
Case Study |
Online
Summary |
| |
 |
HWH Makes Charity Luncheon
Headline News |
| Objective:
Capture nationwide headline news for second-year
launch of major charity program |
| Results:
More that $1.2 Million in ad equivalency; 50 major
TV/Radio segments, 100's of print articles around
the country |
| Full
Case Study |
Online
Summary |
| |
 |
High-Profile News-Makers Program |
| Objective:
National coverage for UT's College of Business |
| Results:
Ongoing coverage in leading publications from the
Wall Street Journal to BusinessWeek to The New
York Times |
| Full
Case Study |
Online
Summary |
| |
 |
World
Cyber Games -- The World's Largest Computer/Video
Game Competition |
| Objective:
Position World Cyber Games, founded three-years
ago in Korea, as the largest and most important
computer and video game festival in the world |
| Results:
Pre-final results were spectacular, reaching more
than 47 million readers/viewers |
| Full
Case Study |
Online
Summary |
| |
 |
Cabrini
Mission Foundation -- High-Powered Honorees and
Entertainment for Non-Profit Event |
| Objective:
Put together a star-studded, high-profile event
for Cabrini Mission Foundation |
| Results:
HWH secures NBC Entertainment President Jeff Zucker
and CompUSA President Hal Compton |
| |
Online
Summary |
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