Fit & Fold IHS 2009 Press Room

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Jamie Roberts
HWH PR/New Media
(212) 355-5049
ext. 122
jroberts@hwhpr.com

Cooper Hipp
Founder
Styled Simple, LLC

Cooper Hipp is the Founder of Styled Simple, LLC, a company that designs, manufactures, and markets products that solve everyday household frustrations. Hipp is the mastermind behind the company's patented flagship product, Fit & Fold, and is spearheading the launch of the novel household item in 2009. Hipp founded Styled Simple in 2008 after realizing he was not alone in his frustration over certain everyday tasks. His goal is to offer solutions that anyone can use and appreciate. Following the launch of Fit & Fold, Hipp will be unveiling additional problem-solving lifestyle products.

Hipp is a marketing veteran with more than a decade of success working with leaders such as Fortune 100 retailing powerhouse, Best Buy, and The Navvo Group, a pioneer in new entertainment and information technologies. Hipp's vast experience, which covers new product and market development, consumer marketing, licensing, buying and driving sales, has given him keen insight into what consumers want and how to effectively bring new products to market. Once he got the idea for Fit & Fold, it wasn't long before he had a patented product and a national rollout plan in place.

Hipp continues to be an advisor to The Navvo Group as Vice President of Consumer Marketing in Minneapolis, MN. Prior to Navvo, Hipp was Vice President of New Product Development at Microgistix in Los Angeles, CA, where he lead the coordination efforts between sales, marketing, operations and licensing for effective promotional opportunities. As the Director of Licensing at Microgistix in Minneapolis, MN, he was in charge of creating and implementing global licensing programs in North American, European and Asian territories.

Before that, Hipp was a Senior Buyer for Entertainment Software at electronics powerhouse Best Buy in Minneapolis, MN. He designed and implemented all strategic facets including design and management of promotional, licensing, merchandising and pricing activities. He was also Manager of New Market Development for Best Buy, where he strategized the expansion of the company into secondary and tertiary markets in the U.S.

Hipp has an MBA in International Marketing and Product Management from Vanderbilt University and a BA in Business Administration and Economics from Rhodes College.